Applying the belief that 'clothes must be designed with an understanding of the women who wear them and the demands of their life,' it is no surprise that Luigi Maramotti has been able to successfully take on and transform his father's business.
Achille Maramotti established the Max Mara House in 1951 and it wasn't long before it became one of the largest and most revered Italian fashion houses. Maramotti opened the fashion house with the highly innovative vision of producing designer fashion for the mass market, although Max Mara are perhaps best known for their exquisitely sophisticated dresses and chic clothing. Although elegant and eye-catching, Max Mara's creations tend to be understated and the emphasis is on the quality of the cut and production, rather than trendy, yet difficult to wear fashion styles.
Max Mara's signature garments are probably their coats, which are usually produced in cashmere or soft woolen materials.
Over the years, a large number of highly sort after designers have produced collections for Max Mara including Jean-Charles de Castelbajac, Anne Marie Beretta, Guy Paulin and Luciano Soprani. Max Mara has always been a family business and when Achille Maramotti passed away on January 2005 at the age of 78, his two sons became the company chief executives, managers, and artistic directors. Max Mara has extensive branches all around the world in places such as Tokyo, Caracas and London's trendy SoHo district. 25 branches can be found throughout the United States in areas such as in California, Florida, Hawaii, New York, and Washington. Today, Max Mara continues to apply its devotion to quality and simplicity to remain one of the fashion world's best loved companies.